India's National Commission for Protection of Child Rights (NCPCR) has summoned Google to a meeting later this month over AI "kiss and hug" apps on the Play Store that generate intimate videos from photographs of real people without verifying consent. The commission acted after ThePrint reported on October 14 that the apps can fabricate non-consensual intimate visuals from anyone's photo — and MediaNama confirmed on October 15 that at least one app in the category, "AI Kiss & Hug Video Maker," was still listed with a 3+ age rating.
The apps at the center of the fight
The challenged apps take an uploaded photo and turn it into a video of the person kissing or hugging someone else. ThePrint's investigation, published in late August, found dozens of these apps on Google Play, several with more than one million downloads, and reported that they have no real consent check: while a note advises users to upload "only photos of yourself or people who have given permission," nothing verifies that the depicted person agreed to anything.
The most visible holdout is "AI Kiss & Hug Video Maker," built by Surat-based Unikwork Systems, which MediaNama found still available on October 15 with a 3+ age rating and more than 5,000 downloads — despite the category's entire purpose being sexually suggestive synthetic media of real people.
Google's enforcement record
Google has removed some of the apps in the category and says it has suspended "hundreds" of apps with similar intimate-video features. Its Play Store policies prohibit apps that facilitate, create, or distribute non-consensual sexual content, as well as apps intended for sexual gratification. But enforcement has been uneven enough that an entire category can live inside a ratings loophole: apps rated for young children are generating adult-adjacent deepfake-style videos with no visible AI labeling.
What NCPCR wants next
Beyond the summons, the commission says it will issue broader child-safety guidelines for social media, gaming, and AI platforms by December 2026, including age-assurance controls and reporting tools for short-video formats. That timeline matters because India's existing framework has a gap: the November 2025 standard operating procedure for non-consensual intimate imagery requires platforms to remove reported content within 24 hours, but it does not specifically obligate app stores like Google Play to keep such tools off in the first place.
What it means for NSFW AI users
For the adult AI market, this is a reminder that the fight over NSFW AI is increasingly fought at the app-store gate. Nudify-style apps and photo-to-video generators are the category regulators chase first, and age-rating loopholes give them an opening. Legitimate NSFW AI chat and image tools face the same distribution risk: when a bad actor abuses an app category, stores respond with broad suspensions that can sweep up compliant services, and governments respond with guidelines aimed at the whole platform stack. The NCPCR move is worth watching as a test of whether app-store enforcement becomes the default regulator for AI adult content in major markets.