A newly launched platform called SxxxAI is letting users build fully customized AI girlfriends, drawing sharp warnings from matchmakers and women's advocates who say the service could reinforce unhealthy relationship patterns and deepen social isolation among young men.
The New York Post reported on the platform on September 12, describing SxxxAI as a "dangerous" service that "encourages users to ditch the hassle of the real-world dating game by creating a girlfriend who looks and acts exactly how they want." The report highlighted concerns from Susan Trombetti, a matchmaker and CEO of Exclusive Matchmaking, who said she predicts the platform will be "problematic" and "destructive to young people."
SxxxAI told the Post that its AI girlfriends are intended "for entertainment and fictional interaction, not a substitute for real women or real relationships." The platform joins a growing roster of NSFW AI companion services that have collectively generated $427.3 million in consumer spending since late 2022, according to Appfigures data shared with Decrypt.
What SxxxAI Offers
The platform appears to differentiate itself through deep customization — users can design an AI partner's appearance, personality, and behavior to match their preferences. This level of control is what critics find most concerning. Activists quoted by the Post warned the app could "reinforce the idea that women are objects rather than people."
The launch comes amid a broader reckoning for AI companion apps. A September 2026 survey by Elon University, cited by CNBC, found that 27% of U.S. adults who use the internet report "significant emotional or social interactions" with large language models such as ChatGPT and Claude.
Safety and Privacy Concerns
The SxxxAI launch also lands in a climate of heightened scrutiny. Common Sense Media's Youth AI Safety Institute published a risk assessment concluding that social AI companions pose "unacceptable risks" for users under 18, citing exposure to sexual content, offensive stereotypes, and dangerous advice. Stanford researchers separately reported it was easy to elicit inappropriate dialogue from AI companions about sex, self-harm, violence, and racial stereotypes.
Privacy remains a major concern across the category. Mozilla Foundation's Privacy Not Included team reviewed 11 romance chatbots and found all of them fell into the worst category for privacy practices. A March 2026 security audit identified critical flaws in 17 AI companion apps on Google Play, potentially exposing private chat histories for services used by more than 150 million people.
Market Context
SxxxAI enters a market that has seen explosive growth. Appfigures data shows NSFW and romantic AI companion apps on Apple's App Store and Google Play have pulled in 165.3 million downloads and $427.3 million in consumer spending worldwide since ChatGPT's launch in late 2022. The first half of 2026 alone accounted for $162.8 million of that total.
Major platforms continue to block adult content. OpenAI's GPT-6 Astra, which launched September 3, maintains the same NSFW restrictions as its predecessors with no adult mode in sight. Meta's Muse AI agent, launched September 8, includes a strict NSFW content ban with no adult-content toggle. This policy vacuum at the big players has created space for dedicated NSFW platforms like SxxxAI to capture demand.
What Comes Next
SxxxAI's positioning as a fully customizable companion service — with no apparent content filters beyond age verification — puts it squarely in the crosshairs of regulators. Half of US states now require age verification for adult content following a wave of laws that took effect in mid-2026. The platform's age-verification practices and data-handling policies will determine how long it can operate without regulatory pushback.
For now, SxxxAI is the latest example of the tension between user demand for unfiltered AI companionship and the growing regulatory and public-pressure environment pushing back against it.